Every self-respecting marketer knows that video is more engaging than text. That’s almost a given!

And well, when you put this statement next to some facts from the world of neuroscience, it's no wonder marketing experts are saying, "video has never been THAT HOT!"

This is no wonder, though, because the brain processes video 60,000 times faster than text, and over 90% of the sensory information transmitted to the brain is visual.

This means that if you want your prospective customers' attention and engagement then you MUST use videos as a core part of your marketing strategy.

And frankly, what is a better way to do that, than the good ol’ video platform we know as “YouTube”? This guide will help you take full advantage of this powerful platform and maximize your advertising efforts.